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Land of the Misfit Toys

Posted on : 26-09-2009 | By : Frank Eliason | In : Inspirational, Marketing, Personal, Social Media

1

I tend not to post when I have a lot on my mind that I am trying to work through.  Sometimes it may be personal, other times work or even career.  In the past few years I have had a lot of new things happening in my life that cause me to ponder many things, especially about the future.  Recently I have been thinking about my own career path and what it all means.  Social media has added an interesting realm to my life and I am not going to say it hasn’t brought struggles too.  I strive to be as open as possible with things, but sometimes you have to come to conclusions on your own.

I love leading the way, whether it be with a team or a movement for Customer Service.  I never strive for the status quo, especially with work.  We all need to continually evolve our abilities and companies need to broaden their horizons to meet an ever changing Customer.  My style is not playing politics but instead concentrating on the Customer story and what is in front of me at the time.  Sometimes in doing this people that are close to the process work off of their own historical information.   I am lucky to work with many that have great experience in the cable and telecommunications industry; I learn a lot from them every day.  My background is financial services, which provides more of an outsider view.  Sometime this makes me feel like a misfit.

I talk to many businesses regarding their efforts in social media.  In fact I have been approached by many companies about helping them build their efforts.  Most companies channel their social media through marketing or PR.  It is funny the reaction I receive when I tell them that I am just a simple Customer Service guy.  The marketers tend to be so stuck on the brand and sales, so they do not always see the community and relationship aspects in the space.  I have many friends in marketing that have built a similar view as mine, but they are already successful in the space.  Some in PR concentrate on the message as opposed to the relationship.  My view is this space is about the Customers, helping, listening and having conversations with them.  So as I talk to these different companies I recognize what a misfit that I may be.

I then look at all my friends in social media and I realize how different we all are.  It is these differences that make social media such a great place and a way to hear others perspectives.  As I was sitting pondering recent events, my own place in life, and how we all connect, I started to realize we are all in this place of misfit toys creating a home for all to enjoy no matter who they are, what they have been through, or where they are heading.  Being this misfit is a trophy we all carry because we are leading and doing things in a different manner.  Whether we are doing this online, at work, or within our home life we are carving this new path.  The misfit toys have found their home with each other.