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The Capital ‘C’

Posted on : 10-07-2009 | By : Frank Eliason | In : Customer Service

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1

The english language has a lot of rules, especially regarding capitalizing a word.  Here are the rules:

  • The first words of a sentence
  • The pronoun “I”
  • Proper nouns (the names of specific people, places, etc)
  • Family relationships (when used as proper names)
  • The names of Gods (Exception: Do not capitalize the non-specific use of the word “god.”)
  • Titles preceding names, but not titles that follow names
  • Directions that are names (North, South, East, and West when used as sections of the country)
  • The days of the week, the months of the year, and holidays
  • The names of countries, nationalities, and specific languages
  • The first word in a sentence that is a direct quote
  • The major words in the titles of books, articles, and songs
  • Members of national, political, racial, social, civic, and athletic groups
  • Periods and events
  • Trademarks
  • Words and abbreviations of specific names (not those that are general)

Some of you may have noticed I always capitalize the word Customer.  At times some have questioned this as being improper english.  Well I have not always been a rule follower; I just strive to do what is right.  In my opinion capitalization places emphasis on important words, such as the name of people or companies.  Why would the name of a company be more important than the Customers that make that company possible?

So to me, the capitalizing the ‘C’ in Customer will always be my rule.