So what are you going to be for Halloween? Maybe it is Harry Potter, Mickey Mouse, M&Ms or maybe a vampire?  Today is a day we love to put on our mask and be something a little different.  But does the internet allow us to place our mask on more often?

I would love to say I never thought about it, but with all the anonymity on the internet, I have.  Many people on the web choose to have a different personality to show online.  What is the personality you like to show?  Do you have multiple online personalities?  It came up during conversations at the Forrester Consumer Forum.  It was more being discussed on the marketing side, but I have to say it really made me think.  What I really did not realize is how many of us actually do show a different side.  This really confuses companies in understanding the actions of their Customer because they may need to market a different persona than they have all the data about.

I never thought I showed anything different, but the more I thought about it over the past few days I have to admit I may have a mask.  I am a service oriented person, and I always have been.  There is no difference there.  I like to think I am in general a nice person.  No difference there.  But in person I am a bit more introverted and a little shy at times!

So what is your mask?  Do you even notice it?  Do you have a difference in the way you would write a review on Amazon, talk on Twitter or how you write your blog?

Happy Halloween!