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I Was Shocked Today!

Posted on : 17-02-2009 | By : Frank Eliason | In : Personal, Social Media

6

Nobody seems to want me to blog about “Maggots in our Mushrooms.”  I have been planning that post yesterday and today, but tomorrow is another day.  Normally I am up on the blogs mentioning Comcast but today someone beat me to it.  I received an email with a link to a TechCrunch blog:  “Survey of Insular Media Elite Says Twitter is Better Than Facebook for Business.”  First let me say that I am not shocked that Twitter is better for business than Facebook.  We are in both spaces and we definitely know Twitter is a better space to engage with your Customers.  There is an easy reason why Twitter is so good:  “What are you doing?”  Think about all the market research that goes into answering that very question.  Now you can go to Twitter Search and get the answer to the question.  As a business you can easily learn how people use your product or interact with your company.  

This TechCrunch post was about an Abrams Research Study of over 200 social media leaders.  There were other interesting, although not shocking, tidbits in the survey.

1. Which social media service would you be most likely to pay for?

  1. Facebook 32.2%
  2. Linkedin 29.7%
  3. Twitter 21.8%
  4. YouTube 13.4%
  5. MySpace 1.5%
  6. Digg 1.5%

2. What social media service would you advise a business pay for?

  1. Twitter 39.6%
  2. Linkedin 21.3%
  3. YouTube 18.8%
  4. Facebook 15.3%
  5. Digg 3.0%
  6. MySpace 2.0%

3. Which social media service will be the first to die?

  1. ImInLikeWithYou.com 41.1%
  2. Bebo 12.4%
  3. FriendFeed 8.9%
  4. Meetup.com 8.4%
  5. Flixster 6.9%
  6. Digg 5.0%
  7. Last.fm 3.0%
  8. Other 14.4%

None of the information above was shocking to me, but certainly interesting.

Now to the “shocked” part of my day.  I know it seems that we have been mentioned with regards to our social media efforts.  Recently Mashable labeled us one of the the top big businesses in social media, and I was wowed by that.  I have always been shocked by any press or blog posts.  I never considered myself to be a “social media” person, just a simple service guy talking to Customers.  I tried to learn as people provided feedback.  But this report was based on a survey of top social media people and for them to label the work of my team with the likes of @Zappos, @BarackObama, @CNN, @JetBlue, and @ScottMonty is amazing.  There are such great people representing companies that are on the list as well as others that are not.  I am just amazed and thankful for such recognition.  It is a credit to all those that helped me and the amazing team I work with each day.  I do not think I will ever be comfortable with all the discussion about me but being on this list really made me feel very special today and I want to thank everyone for that.   This has been a wild ride and it is really my team and all of you. Sorry for the wordiness but I am actually lost for words today.  Thank you.

Here is the complete list:

4. Which corporation has done the best job of using social media? (Respondents were asked to choose

one; these were the most popular choices, ranked accordingly)

  1. Zappos (online shopping site)
  2. Obama (campaign and presidency)
  3. CNN
  4. Comcast (“Comcast Cares)
  5. Jetblue
  6. Dell
  7. Burger King
  8. NPR
  9. New York Times
  10. Ford