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The Long Lost Power of Lasting Advertising

Posted on : 16-08-2009 | By : Frank Eliason | In : Brands, Marketing

Tags: , ,

2

With Mad Men starting tonight, I thought it would be fun to talk about vintage advertising.  Of course I did not realize a story would hit me while driving last night.  Do you remember the Spaghettio’s commercial?  “Uh Oh Spaghettio’s”

To help you remember here is a You Tube copy of one of the ads:

Today many companies strive to create commercials that get people talking, but this commercial was marketing basics;  an easy to remember jingle. I am not a marketing person, but really just an everyday consumer. I buy products all the time for a variety of reasons. When it come to kid’s meals I will admit that we purchase what our kids like. We also buy products that make life easy, including bulk purchases at Costco. Because of this, our usual kid’s pasta purchase is Chef Boyardee. But that brings me to the point of this post.

Last night we went to the Grange Fair in Wrightstown, PA. As we were driving home we hit a lot of traffic on the tight streets near the fair. When we saw all the car lights in front of us our 3 year old said “Uh-Oh.” This was followed by our 1 1/2 year old doing the same. With “Uh-Oh” echoing in the back seat I chimed in with “Uh Oh Spaghettios.” This caused Lily to repeat it numerous time, although she kept saying “Uh Oh the Spaghettios.” As we were driving we were helping Lily say “Uh Oh Spaghettios.” Of course this brought a question from her, “what are Spaghettios?” So we told her. On the way home we were stopping at the supermarket to pick up a few things. While we were there we picked up a few cans of Spaghettios. Well of course for lunch today, everyone can guess what Lily wanted. She had her first can of Spaghettios and Lily and Robyn loved it.

All this from a slogan I have not seen on TV in a long time. What other slogans can you think of with lasting power like that?